ODM 11gR2–Real-time scoring of data

In my previous posts I gave sample code of how you can use your ODM model to score new data.

Applying an ODM Model to new data in Oracle – Part 2

Applying an ODM Model to new data in Oracle – Part 1

The examples given in this previous post were based on the new data being in a table.

In some scenarios you may not have the data you want to score in table. For example you want to score data as it is being recorded and before it gets committed to the database.

The format of the command to use is

prediction(ODM_MODEL_NAME USING <list of values to be used and what the mode attribute they map to>)

prediction_probability(ODM_Model_Name, Target Value, USING <list of values to be used and what model attribute they map to>)

So we can list the model attributes we want to use instead of using the USING *  as we did in the previous blog posts

Using the same sample data that I used in my previous posts the command would be:

Select prediction(clas_decision_tree
USING
20 as age,
'NeverM' as cust_marital_status,
'HS-grad' as education,
1 as household_size,
2 as yrs_residence,
1 as y_box_games) as scored_value
from dual;

SCORED_VALUE
------------
           0

Select prediction_probability(clas_decision_tree, 0
USING
20 as age,
'NeverM' as cust_marital_status,
'HS-grad' as education,
1 as household_size,
2 as yrs_residence,
1 as y_box_games) as probability_value
from dual;

PROBABILITY_VALUE
-----------------
                1

So we get the same result as we got in our previous examples.

Depending of what data we have gathered we may or may not have all the values for each of the attributes used in the model. In this case we can submit a subset of the values to the function and still get a result.

Select prediction(clas_decision_tree
USING
20 as age,
'NeverM' as cust_marital_status,
'HS-grad' as education) as scored_value2
from dual;

SCORED_VALUE2
-------------
            0

Select prediction_probability(clas_decision_tree, 0
USING
20 as age,
'NeverM' as cust_marital_status,
'HS-grad' as education) as probability_value2
from dual;

PROBABILITY_VALUE2
------------------
                 1

Again we get the same results.

Article for Oracle Scene–Due 13th Jan

As we approach Christmas, many of us will be looking forward to a few days holidays/vacation. During this period we may start thinking about some techniques or methods that we discovered over the past 12 months or about things we need to find out more on, over the coming months.

One thing to consider is to write an article on these techniques or methods, for Oracle Scene.  The next due date for submitting articles is 13th January.

http://www.ukoug.org/what-we-offer/oracle-scene/editorial-calendar/

For more details and ideas check out my webpage Oracle Scene

Make sure you check out the Article Guidelines and Submission Details

http://www.ukoug.org/what-we-offer/oracle-scene/article-submissions/

I hope to write an article based on the presentation I gave at the UKOUG Conference in Birmingham.

The most common question that I get asked is ‘how long should it be?’.  The length of an article can be anything from half a page, up to 4 or 5 pages long.

Ireland table at Focus Pub tonight

Today (Monday 5th Dec) is the first day of the UKOUG Conference in Birmingham.

Tonight we have the Focus Pubs session starting at 8:45pm. This year we have a Ireland table for all of the Irish people at the conference to gather at and to meet.

I’ll be there so drop along and say hello.

I’m an Oracle ACE

At 5:20pm today (Friday 2nd December), I received an email from the Oracle ACE program.  I had been nominated for the award of Oracle ACE.

“You have been chosen based on your significant contribution and activity in the Oracle technical community.  Like your fellow Oracle ACEs, you have demonstrated a proficiency in Oracle technology as well as a willingness to share your knowledge and experiences with the community.”

I am so honoured, considering the experts from around the world that are members of the Oracle ACE program.

The Oracle ACE Award is issued by the Oracle Corporation and the award is made to people who are know for their strong credentials in the Oracle community as enthusiasts, advocates and technical knowledge.

Applying an ODM Model to new data in Oracle – Part 2

This is the second of a two part blog posting on using an Oracle Data Mining model to apply it to or score new data. The first part looked at how you can score data the DBMS_DATA_MINING.APPLY procedure for scoring data batch type process.

This second part looks at how you can apply or score the new data, using our ODM model, in a real-time mode, scoring a single record at a time.

PREDICTION Function

The PREDICTION SQL function can be used in many different ways. The following examples illustrate the main ways of using it. Again we will be using the same data set with data in our (NEW_DATA_TO_SCORE) table.

The syntax of the function is

PREDICTION ( model_name, USING attribute_list);

Example 1 – Real-time Prediction Calculation

In this example we will select a record and calculate its predicted value. The function will return the predicted value with the highest probability

SELECT cust_id, prediction(clas_decision_tree using *)
FROM   NEW_DATA_TO_SCORE
WHERE cust_id = 103001;

   CUST_ID PREDICTION(CLAS_DECISION_TREEUSING*)
---------- ------------------------------------
    103001                                    0

So a predicted class value is 0 (zero) and this has a higher probability than a class value of 1.

We can compare and check this results with the result that was produced using the DBMS_DATA_MINING.APPLY function (see previous blog post).

SQL> select * from new_data_scored
  2  where cust_id = 103001;

   CUST_ID PREDICTION PROBABILITY
---------- ---------- -----------
    103001          0           1
    103001          1           0

Here we can see that the class value of 0 has a probability of 1 (100%) and the class value of 1 has a probability of 0 (0%).

Example 2 – Selecting top 10 Customers with Class value of 1

For this we are selecting from our NEW_DATA_TO_SCORE table. We want to find the records that have a class value of 1 and has the highest probability. We only want to return the first 10 of these

SELECT cust_id
FROM    NEW_DATA_TO_SCORE
WHERE PREDICTION(clas_decision_tree using *) = 1
AND       rownum <=10;

   CUST_ID
----------
    103005
    103007
    103010
    103014
    103016
    103018
    103020
    103029
    103031
    103036

Example 3 – Selecting records based on Prediction value and Probability

For this example we want to find our from what Countries do the customer come from where the Prediction is 0 (wont take up offer) and the Probability of this occurring being 1 (100%). This example introduces the PREDICTION_PROBABILITY function. This function allows use to use the probability strength of the prediction.

select country_name, count(*)
from   new_data_to_score
where  prediction(clas_decision_tree using *) = 0
and    prediction_probability (clas_decision_tree using *) = 1
group by country_name
order by count(*) asc;

COUNTRY_NAME                               COUNT(*)
---------------------------------------- ----------
Brazil                                            1
China                                             1
Saudi Arabia                                      1
Australia                                         1
Turkey                                            1
New Zealand                                       1
Italy                                             5
Argentina                                        12
United States of America                        293

The examples that I have give above are only the basic examples of using the PREDICTION function. There are a number of other uses that include using the PREDICTION_COST, PREDICTION_SET, PREDICTION_DETAILS. Examples of these will be covered in a later blog post

Oracle Ireland: Data Centre Transformation Event 7th December

Oracle in Ireland is hosting a session called Data Centre Transformation on 7th December (9:30-13:00), in the Guinness Storehouse, St James Gate, Dublin 8.

The agenda for this session is

9:00	Registration & Coffee
10:00	The 21st Century Data Centre, Delivered by Oracle Solaris – Mike Ramchand
10:30	Oracle Enterprise Manager 12c – John Caulfield, Solutions Director
11:00	Oracle Virtualised Systems (VM 3.0) – Dave Patterson, Oracle Hardware
11:30	Coffee Break
12:00	Transformative Oracle Storage Solutions – Neil Caughey, Oracle Storage Business Unit
12:30	Extreme Performance with Oracle Exadata and Exalogic – Brian Grant, Oracle Exalogic Business Development Manager

To book your place on this event email oracle.events@ketchumpleon.com

Or register by following this web link.

I wont be at this event as I’ll be presenting in the afternoon at the UKOUG conference in Birmingham.

How Many Sleeps to Santa

select
to_date('25/12/2011','DD/MM/YYYY') - trunc(sysdate) "How Many Sleep to Santa"
from dual;

How Many Sleep to Santa
-----------------------
                     34

Call for Presentations : OUG Ireland Conference 2012

The call for presentations for the annual Oracle User Group Ireland conference has been posted in last few days.
The conference is planned for March 2012 and the venue will be picked over the next few weeks.
I’m on organising committee this year. It is hoped to have a number of parallel streams covering core Database Technology, BI (&EPM), Development (including Fusion).
If you are interested in presenting a short presentation of approx. 45 minutes (including time for questions), then you will need to submit your Topic and Abstract using the following link :  www.oug.org/Irelandpapers
The conference is not limited to presenters from Ireland and it is hoped to get a number of well known Oracle experts and Oracle ACEs to come to Dublin for the day.
What kind of topics are of interest. Well pretty much anything Oracle. We have all come across something interesting in our jobs that we could share, be it using a particular technique, new features, sharing experiences, best practices, product demos, etc
I’ve already submitted a presentation on Oracle Data Miner.
There is a Twitter hash tag for the Oracle Conference #oug_ire2012.  So add this to your Twitter tool to follow developments and announcements about the conference.
If you have any question about the conference drop me a email.