Time-series forecasting is not an exact science but instead consists of a set of statistical tools and techniques that support human judgment and intuition, and only forms part of a solution. It can be used to automate the monitoring and control of data flows and can then indicate certain trends, alerts, rescheduling, etc., as in most business scenarios it is used for predict some future customer demand and/or products or services needs. Typical application areas of Time-series forecasting include:
- Operations management: forecast of product sales; demand for services
- Marketing: forecast of sales response to advertisement procedures, new promotions etc.
- Finance & Risk management: forecast returns from investments
- Economics: forecast of major economic variables, e.g. GDP, population growth, unemployment rates, inflation; useful for monetary & fiscal policy; budgeting plans & decisions
- Industrial Process Control: forecasts of the quality characteristics of a production process
- Demography: forecast of population; of demographic events (deaths, births, migration); useful for policy planning
- Seasonal: Regularly occurring, systematic variation in a time series according to the time of year.
- Trend: The tendency of a variable to grow over time, either positively or negatively.
- Cycle: Cyclical patterns in a time series which are generally irregular in depth and duration. Such cycles often correspond to periods of economic expansion or contraction. Also know as the business cycle.
- Irregular: The Unexplained variation in a time series.
The first parameter for the Exponential Smoothing function is the name of the model to use. Oracle provides a comprehensive list of models and these are listed in the following table.
Check out my other blog posts on performing time-series analysis using the Exponential Smoothing function in Oracle Database. These will give more detailed examples of how the Oracle time-series functions, using the Exponential Smoothing algorithm, can be used for different time-series data problems. I'll also look at example of the different configurations
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